Athens: Where time begins again

Athens today is a city shaped by contrast and continuity — a vibrant capital where ancient heritage meets a confident, contemporary spirit. It’s a place where centuries-old landmarks rise against a backdrop of modern architecture, where tradition is honored not as nostalgia, but as a living influence. In the rhythm of daily life, you'll find café-lined squares buzzing with conversation, neighborhoods alive with creativity, and a new generation reshaping what it means to be Greek. From pioneering chefs to young designers, from digital startups to grassroots cultural spaces, Athens stands at the intersection of resilience and reinvention — a modern-day city deeply rooted in its past, yet always looking forward

The idea is the creation of an illustrated modular type and branding material themed on the city of Athens,

Athens being a city that combines modernity and ancient history, the idea is to convey all the elements, that make up this beautiful paradoxical city, from the fruits one can find in the streets, to the geometric density of its buildings and its breathtaking views to the horizon.

Light, color, liveliness, diversity.

Stylized text "ATHENS" with geometric lines and shapes, minimalistic design.
Elegant culinary presentation featuring fresh herbs, small carrots, and edible flowers on artistic plates, with a spoon of garnished puree on a dark surface.

Courtesy: Soil Restaurant

Outdoor advertisement in urban street featuring a colorful design with the word 'Athens' and small images. Surrounded by trees and buildings, parked cars line the street.
Three photos labeled 'Athens' against a brown background. The first image shows a red lampshade in a cozy room. The second image displays a street market with hanging spices and garlic. The third image shows mannequins dressed in colorful fashion accessories.

Photo Credits: Yiannis Vourahakis

Creative typography letters spelling "ATHENS" with colorful geometric and floral designs on open book pages, displayed against a gray background.
Folded map of Athens with colorful geometric designs, a photo of the city, and abstract shapes.
Cover of Athens City Guide 2025 featuring the word 'Athens' in colorful, artistic letters. Includes a black and white photo of ancient Greek columns, and text highlights museums, festivals, and art.
A vintage Greek book cover from 1907 with an olive branch placed on top, featuring Greek text and a circular emblem with an open book.