Athens: Where time begins again

Athens today is a city shaped by contrast and continuity — a vibrant capital where ancient heritage meets a confident, contemporary spirit. It’s a place where centuries-old landmarks rise against a backdrop of modern architecture, where tradition is honored not as nostalgia, but as a living influence. In the rhythm of daily life, you'll find café-lined squares buzzing with conversation, neighborhoods alive with creativity, and a new generation reshaping what it means to be Greek. From pioneering chefs to young designers, from digital startups to grassroots cultural spaces, Athens stands at the intersection of resilience and reinvention — a modern-day city deeply rooted in its past, yet always looking forward

The idea is the creation of an illustrated modular type and branding material themed on the city of Athens,

Athens being a city that combines modernity and ancient history, the idea is to convey all the elements, that make up this beautiful paradoxical city, from the fruits one can find in the streets, to the geometric density of its buildings and its breathtaking views to the horizon.

Light, color, liveliness, diversity.

Courtesy: Soil Restaurant

Photo Credits: Yiannis Vourahakis